When Apple launched the Vision Pro in early 2024, it was positioned as the future of spatial computing. However, the $3,499 price tag, limited consumer use cases, and a small library of AR/VR apps led to slower-than-expected adoption. While Apple hasn’t released official numbers, analysts estimate sales between 400,000 to 600,000 units by mid-2025—far below early projections.

Why Sales Fell Short

The initial app ecosystem was underwhelming. Developers who had joined the early wave began pulling out due to lack of user adoption and monetization. Around 25% of the Vision Pro’s early apps were discontinued within a year. Consumers were left questioning the device’s everyday utility, especially given the high cost and bulky design.

Developer and Market Reactions

Many developers abandoned the platform due to low engagement. Meanwhile, competitors like Meta’s Quest series continued expanding their user base with more affordable and content-rich alternatives. The Vision Pro’s impressive hardware simply wasn’t matched with software and ecosystem depth at launch.

Apple’s Strategic Pivot: M5‑Powered Vision Pro

Apple Responds Quickly

To address lagging sales and rebuild momentum, Apple is now preparing the Vision Pro , a refreshed model powered by the upcoming M5 chip. Rather than waiting for a major overhaul, Apple is opting for an incremental upgrade to improve performance, efficiency, and multitasking without fully redesigning the hardware.

Production Shift and Supply Chain Moves

Reports indicate Apple has started winding down production of the original model. Suppliers like Lux share are gearing up for mass production of Vision Pro 2 components, including upgraded display panels and thermal modules. Apple is aiming to release the new model before the end of 2025.

Why M5 Instead of Full Redesign

Rather than rush a lighter or cheaper Vision Pro, Apple appears to be playing it safe. A complete redesign would require additional time and engineering breakthroughs, especially in power consumption and weight reduction. By focusing on chip performance and smoother user experience, Apple hopes to win back early adopters and developers in the short term.

The Future of Apple’s Vision Line: Risks and Rewards

Apple’s Long-Term Play in Spatial Computing

Despite this bumpy start, Apple is committed to the Vision product line. CEO Tim Cook sees spatial computing as the next bi`g frontier beyond the iPhone. Industry insiders suggest Apple may launch a broader lineup of headsets and even Vision smart glasses by 2027.

Consumer Implications

For current Vision Pro owners, the M5 chip upgrade might not be enough to warrant buying a second headset. But for new customers—especially businesses, developers, and tech enthusiasts—it could offer a much more refined experience. Many average consumers may continue waiting for a truly affordable version.

What It Means for Developers and the Market

The upcoming Vision Pro 2 could rekindle developer interest, especially if Apple improves vision OS and introduces must-have experiences. However, without compelling new content and use cases, the device could remain a niche product. Apple’s ability to showcase productivity, education, and gaming benefits will be crucial.

Conclusion

The Vision Pro’s first year was far from perfect, but it laid the groundwork for Apple’s spatial computing ambitions. The upcoming M5-powered Vision Pro 2 is a chance to course-correct and re-establish Apple’s dominance in immersive tech. For developers, creators, and early adopters, 2025 could be a turning point—if Apple delivers on performance, content, and accessibility. Read more about Discovering the future apple vision pro takes us into augmented realit